Ever since the American worker migrated from the fields into the factories, Cramer had been designing and manufacturing chairs that support the posture and comfort of people who work sitting down. From ‘posture chairs’ for factory workers to unique crew chairs that met specialty aviation and navy requirements during the war years, to the intensive seating demands of today’s call centers, Cramer remains an industry leader in seating for challenging environments. So when Cramer wanted to launch a new, innovative chair to the market, they called on e10. We helped them create a strong niche market message in the crowded field of office furniture… focusing on what they do best.